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Analytics and Data Analysis: Using tools and analytics to measure the performance of digital marketing campaigns and make data-driven decisions for improvement. Mobile Marketing: Optimizing digital marketing strategies for mobile devices, including mobile-friendly websites and mobile apps. Digital marketing allows businesses to target specific audiences, track the effectiveness of campaigns, and adjust strategies in real time. It offers a cost-effective way to reach potential customers and has become a vital part of overall marketing strategies for many businesses in the digital age.


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